Girls and poverty Essay Example for Free

Girls and poverty Essay The gap between the world’s rich and poor keeps widening. Over the last 20 years, the market share of the least-developed countries (700 million inhabitants) has decreased from 1 percent to 0. 6 percent of the world’s total commerce. â€Å"The majority of the population in black Africa is poorer today than a generation ago,† writes French economist Philippe Jurgensen in Challenges magazine. In Ethiopia, for example, 67 million people live on one third the wealth of Luxembourg’s 400,000 inhabitants. Jurgensen notes that European farmers are entitled to receive a daily subsidy of 2. 5 euros per cow, whereas some 2. 5 billion people live on less than that each day. Thus, in many parts of the world, â€Å"a poor person is worth less than a cow,† says Jurgensen. (Bowler, 1983, 15) The present society today is composed of a vast population that is so much divided by the economic status of each individual. There are those who have strived and attained the wealth that they wanted, and there are those who remained in their state and stayed poor all their lives. This is the situation that social Darwinism suggests. (IRN Zimbabwe, 2003, 19) The vast income divide between rich and poor segregates people and even countries from one another. Not long ago the fortune of the richest man in the United States surpassed the combined net worth of more than 100 million of his fellow Americans. Globalization has also favored the growth of rich multinational companies that have practically taken over the world market for certain products. In 1998, for example, just ten companies controlled 86 percent of the $262-billion telecommunications business (Gelb, 1986, 17). The economic clout of these multinationals often exceeds that of governments and, as Amnesty International points out, â€Å"human rights and labour rights are not a priority on their agenda. (Gelb, 1986, 10) Because of this fact, economic prejudice and oppression of the poor is very eminent within the communities of any nation. At so many situations, it could be noted that the poor are the ones discriminated from receiving the needed provisions that they ought to receive from the governments. Their rights are duly suppressed simply because of the fact that they have not much financial source to support their need or even their rights. Sadly, the situation of the poor becomes even poorer every second that the society advances ahead through technology, while the rich ones become richer because of their capability to use capitalism as a source of business, which would give them even more financial freedom. At this point, the existence of social Darwinism already becomes clear. Yes, Social Darwinism clearly portrays the psychological distraction that the poor ones get from their situation in life. Being poor have naturally made people commit the biggest mistake of simply accepting what they are. Their blinded mind that focuses on their misery has dragged them to the dreadful situation of helplessness that they are dealing with right now. Certainly, in relating the said theory to the actual situations of the humanity, it could be observed that the idea of Darwinism is indeed true and is obvious. Because of the fact that there are those who have power, mainly because they have the capability to gain the said authority due to their accumulation of wealth, the oppression of those who do not have the sources to attain power continues to rise. How is this proven? The following paragraphs that would pertain to the actual current issues shall clearly state the situation of the society regarding social Darwinism. With the existence of Social Darwinism as it is, it could be noted that most of the victims of poverty around the world [particularly in America and Africa] are young children and teenage girls as well. Obviously, the main attack of poverty directly affects the lives of the young ones as they stand as the most vulnerable elements of the society during these particular events and social dilemma. To understand better, the situational elements that contribute to poverty both in America and Africa are to be identified herein. Elements of Poverty Poverty is indeed wide spread in the whole world. Because of the lack of ability of the world governments to accurately provide people with what they need due to the fast-growing population, many among the human society are set aside and pushed towards poverty. Hence, as a result, their offspring and the generation that follows their line then remain in the said economic status. There are only a few among the many who are able to succeed in running away or struggling hard to change their status in the community. (Korten, 2001, 17) As a result, those people steadied in their situation of being poor already loose hope in coping up with their needs. The fact that they are suppressed in having the things that they need because of their incapability to pay, they then develop the idea that there are no ways for them to survive from their miseries in life except for the fact that they need to live by and accept their life as it is. It might then raise curiosity among readers on â€Å"what are the real causes of poverty among people in the society? † In the diagram that follows, a summarized presentation of the said issue shall be addressed showing what is actually driving the poor sector of the society remains the way that they are. Analysis of Diagram: In the diagram presented above, it could be observed that there are three major reasons why the poor remain poor. The said reasons are as follows: †¢ Economic Imbalance This factor pertains to the fact that that world’s wealth is not evenly distributed to every person making up the population of the society. Because of the fact that there are those capitalists that aim to put up their own businesses to be able to gain more profit from their original amount of money invested on the said business entity. It is through this that they are able to gain power over the others who are struggling for survival from being poor. †¢ Population Growth It is an irony that those who are poor are the ones bearing many children, children of which they are not able to support. This is because of the idea that they believe in that their children would be the ones who would struggle for better life for them. The more children they have, the faster they would be able to recover from their misery in poverty. However, this idealism has been proven a fallacy. For a fact, as the children of the poor sector add up, the more they feel the terrifying experience of their situation. †¢ Psychological Disposition Based on psychological findings, poor people tend to ease their burden by telling themselves that they are already contented in the lifestyle that they are living in, and that they have nowhere else to go. As a result, the capitalists feed on this thought by contributing to the idea that without ample finances to support their needs, they are not going to get what they actually ought to have for a living. Basing from these three reasons, it could be observed that poor people simply tend to remain the way they are and the rich ones try to support the said situation by gaining more and not sharing what they have to those who are actually needy. As a result, people who are poor gain three major reactions to the situation. The said reactions include contentment on being poor, lack of self-trust and subjection to social discrimination; these are the things that the poor sector of the society needs to deal with everyday. Hence, America, being surrounded by capitalists and investors, has the rich and the poor sectors which are widely separated from each other. The fact that these capitalist know what to do with the money that they have, they are able to come up with ways by which they can still increase the wealth that they already posses. On the other hand, those who are poor have lesser ideas as well as courage in creating new ways to find a way of living. Certainly, the rich ones who have greater education have greater chances of creating possibilities for themselves to attain financial success in their lives. More often than not, the rich ones who are already settled in their situation are the ones who have greater chances of increasing their authority and power in the society through the use of their finances (Gelb, 1986, 22). Meanwhile, the poor one who are receiving lesser than needed are focusing on the things that they could only attain. They have lesser time spent on thinking how to increase their finances since they are already only trying to live by with what they have, and they do not have enough hopes of spending their time in planning, since they are already so consumed with their present situation. The Teenage Girls and their Reactions to Poverty There are likely three major results of poverty among young girls both in America and Africa. The said three major results are as follows: Diagram 2: The effects of Poverty on Young Teenage Girls in America and Africa Explanation: From the diagram presented herein, it could be observed that girls from both Africa and America who for some reasons are afflicted by poverty react in almost the same way to the level of being directly affected by the situation (Tanenbaum, 2000, 13). Most likely, their health and their safety becomes the most vulnerable element that needs some attention from the governing authorities who have concern over the situation (Riordan, 2004, 18). Undeniably, although the said societies are separately identified as somewhat different in terms of economic standing in the world trade, the reasons behind their poverty levels are somewhat identical that brings the results of the said situation in the society towards the teenage girl-population of the said communities somewhat common and identical as well. (Vendela, 2004, 18) Conclusion The belief behind the existence of the poor and the reasons behind the said situation is naturally noted as something that needs to be closely identified to be able to help solve the issues that bind poverty with that of human society today. The young ones, being the main target of the situation [teenage girls in particular] are facing a great challenge of remaining strong in facing the said issues of lacking the needed strength. Psychologists and other government authorities could help much in defining the different solutions that are made available for the ones affected by the afflictions brought about by poverty in both industrialized and still-developing countries such as that of Africa. References: †¢ IRIN News South Africa: Land ownership remains racially skewed May 24, 2005 †¢ IRIN News Land reform in Southern Africa July, 2003. †¢ IRIN News Zimbabwe: Land reform omits farm workers Land reform in Southern Africa July, 2003. †¢ Bowler, Peter. The Eclipse of Darwinism: Anti-Darwinian Evolution Theories in the Decades around 1900. Baltimore, 1983. †¢ Gelb, S. A. Henry H. Goddard and the Immigrants, 1910-1917: The Studies and their Social Context, Journal of the History of the Behavioral Sciences 22 (1986): 324-332. †¢ Rosenberg, Charles E. The Bitter Fruit: Heredity, Disease and Social Thought, Perspectives in American History 8 (1974):189-235. †¢ David C Korten. When Corporations Rule the World. Berrett-Koehler Publishers. (2001): 345-346. †¢ Founou-Tchuigoua, Bernard Food self-sufficiency: Crisis of the collective ideology African agriculture: The critical choices. United Nations University Press (1990) ISBN 0-86232-798-9 †¢ Milich, Lenard (1997) Food security in Pre-Colonial Hausaland . World Commission on Protected Areas (1995-2006) WCPA West and Central Africa Region Key Issues The World Conservation Union National Academy of Sciences Lost Crops of Africa:Grains ISBN 0-309-04990-3 publication announcement March 4, 1996 †¢ Future Harvest With time running out, scientists attempt rescue of African vegetable crops. News Feature November 29, 2001 †¢ Gouse, Marnus et al. Three seasons of subsistence insect-resistant maize in South Africa: have smallholders benefited? AgBioForum Volume 9, No. 1 (2006) †¢ Singh, B. P. (2002) Nontraditional crop production in Africa for export. p. 86–92. In: J. Janick and A. Whipkey (eds. ), Trends in new crops and new uses. ASHS Press, Alexandria, VA. †¢ Leora Tanenbaum. (2000). Slut! Growing Up Female with a Bad Reputation. Harper Paperbacks; 1 edition. †¢ Teresa Riordan. (2004). Inventing Beauty: A History of the Innovations that Have Made Us Beautiful. Broadway Publishing. †¢ Vendela Vida. (2000). Girls on the Verge: Debutante Dips, Drive-bys, and Other Initiations. St. Martins Griffin; 5th edition.

The Presidency Of George W Bush Politics Essay

The Presidency Of George W Bush Politics Essay George W. Bush ran for presidency in the year 2000 and termed himself a passionate conservative. With reference to foreign policy he heavily criticized the actions of Al Gore in sending U.S troops for peace-keeping missions that he deemed were not vital to national interest. However, at the same time he was pushing for more funding for the Pentagon and was seen calling for more action and tougher posture against rogue countries such as Iraq and North Korea. One of the goals in the bush presidency was to accelerate progress on deregulating industry and implementing tax reductions in an attempt to weaken the federal government thus strengthening the conservative agenda. The administration relied on executive authority to relax the workplace as well as the environmental regulations. He sought to affect the fiscal, strength of the Treasury and other areas of the government that were most vulnerable politically. The effect of this was powerful as the tax cuts distributed government benefits to Americans, rich and wealthy, which constituted a core part of the Republican coalition. Bush reflected in his practices the policies used by former republican presidents, Richard Nixon and Ronald Reagan. The policies involved placing politically motivated administrators with vested interests in important positions. These administrators were unsympathetic to the programs they managed and thus were ruthless when doing their work. The attacks on the World Trade Centre on September 11 2001 offered Bush an opportunity to establish his political credibility, to reassert presidential leadership and to defend the interests of the United States. Through the event of the United States bombing in 9/11, Bush pushed aggressively for the use of executive-centered national security programs. Such programs involved the expansion of interrogation techniques including torture, which broke the national precedent and ignored international laws on detainee treatment. After the 9/11 event Bush announced an all-out war on terrorism and ordered the invasion of Iraq and Afghanistan. As the United States entered recession in 2007, the bush administration through the enactment of several economic programs took a more direct control of the United States economy in an attempt to preserve the countrys financial system. These policies included among others implementing a 170 billion economic stimulus package which aimed at sending tax rebate checks to Americans and providing tax breaks for struggling businesses. However, the policies were ill-equipped to deal with the looming financial crisis in what is termed to be the longest recession after World War 2 in history. The Presidency of Barrack Obama Obama, within his first 100 days set up to gather up support for his economic stimulus package otherwise known as the American Recovery and Reinvestment Act of 2009. He further put through Congress the expanded State Health Insurance program. Furthermore, his administration was able to put into law the Ledbetter law which requires equal pay for women in all sectors. The obama administration is also credited with legislating health care reforms. This was done through winning the approval of the congress on a budget resolution regarding the matter. In his campaign and since Obama has heavily criticized the bush administration for ignoring the situation there and focusing too much on Iraq. At the onset of his campaign, Obama promised to withdraw all United States troops from Iraq, within 16 months, though he has laxed on this view, his actions seem to be more anti-war and catious. Analysts have commented that Obamas view on United States emphasis being on Afghanistan as a politically correct stand on the issue. Moreover, the Obama administration broke supported the United Nations declaration on sexual orientation and gender identity and relaxed the enforcement on marijuana laws. It also lifted the ban on embryonic stem research put in place since the Bush administration. Obama also ordered the closure of the Guatanamo bay detention camp in Cuba which was notorious for the infringement of human and detainee rights. Comparison of the two presidents with the federalists and anti-federalists views When comparing the presidencies of the Bush and Obama administrations against the federalists and anti-federalist views it is significant to deem what these citizens based their views on. The Anti-federalists were of the opinion, at the time of founding, that Congress and the executive b ranch of the government wielded too much power. They were also of the opinion that vthe constitution gave too much national power at the expense of the state governments. Additionally they were displeased by the lack of a bill of human rights within the constitution. The federalists, on the other hand responded that the powers were separated into three autonomous branches protected the rights of the people. Each branch was in fact representing a different aspect of the people and as all three were equal, there was fair say among all the branches and thus equity among the people. With this perspective in mind, we can now compare the two presidents. Former president Bush was largely conservative and this was evident through the socio-economic problems that his administrations actions caused. Thus it can be seen that he would largely fit in with the anti-federalist group. Furthermore, his actions to weaken the federal government so as to strengthen the conservative side of the government wing show that he is more anti-federalist than a federalist. President Obama, however, would more fit in with the federalist group. His actions largely bordering on developing policies that benefit all Americans equally show a federalist nature. His call to strengthen the federal government and his actions of abandoning the Bush administration policies further reinforce this fact. Though it can be seen that through his action, President Obama is setting into the mold of a federalist it is still too young in his presidential term to conclude on the issue. Conclusion Though neither president exactly fits into the mould of either federalists or anti-federalists, it can be summarized that through their actions during their term of presidency, George. W. Bush was more of an anti-federalist and President elect Barrack Obama more of a federalist.

Iagos Character Exposed Through Language and Diction in Othello Essay

Iago's Character Exposed Through Language and Diction in Othello Everyone at some point in their lives attempts to convince someone to behave certain ways and to do specific things that ultimately will only benefit the person doing the convincing. Throughout the entire book, Othello, Iago attempts to convince numerous people in order to in the end only benefit and help himself. In this scene, Roderigo is explaining to Iago how he no longer wants to love because he is without Desdemona’s love. Iago then focuses on convincing Roderigo not only out of suicide, but also into getting Desdemona back. If Iago was unable to encourage Roderigo to go back after Desdemona, his plans would have been ruined. In lines 296-395, Iago uses many different uses of language in order to convince Roderigo to do what he wants him to do. One of the ways that Iago appeals to Roderigo through language is with the use of flattery. It is very apparent even from the beginning that Iago is trying to flatter Roderigo. A strong example of this flattery is seen in line 297, â€Å"What say’st thou, noble heart....

African American Contributions in Science Essay -- Science African Ame

African American Contributions in Science   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Throughout American history many African Americans have been overlooked in the field of science. Some powerful minds and great inventors haven’t been re-introduced to new generations. African Americans have contributed a great deal to the advancements of our country and one of the major fields they have made contributions to is in the field of science. Many successful African Americans have been overshadowed by their Caucasian counterparts. More of our children should be aware of these great historians. African Americans that have made major contributions in the field of science that should be discussed, studied and taught to our society to educate new generations of the vast majority of these great scientists.   Ã‚  Ã‚  Ã‚  Ã‚  There are a variety of areas in the science field that African Americans have participated. There were Chemists, Biochemists, Biologists, Physicists, and many others. There were people like Herman Branson who was an assistant professor of chemistry and physics at Howard University who help prepare many young students for the science field. Dr. Branson became a full professor of physics and was made chairman of the physics department of Howard University from 1941 to 1968. He had research interests in mathematical biology and protein structure.   Ã‚  Ã‚  Ã‚  Ã‚  Dale Emeagwali was honored scientist of the year in 1996. She has made great contributions to field of science that has benefited mankind. Dr. Emeagwali came from a background where if you wanted to be a doctor while growing up, you would be slapped across the head and told to stop dreaming. Her dreams of being a scientist came true as she worked hard to achieve her degree and make startling discoveries. Among her accomplishments she made the discovery of isozymes of kynurenine formamidase in the basterium streptomyces parvulus which, prior to her findings, were known to only exist in higher organisms. Dr. Emeagwali also proved that cancer gene _expression could be inhibited by antisense methodology, which she says can lead to better treatment for cancer. She is a well accomplished scientist that many people have never heard of.   Ã‚  Ã‚  Ã‚  Ã‚  All fields of science affects the lives of many people, but the inventors are left out. Inventors make many lives more comfortable and convenient. George Edward Alcorn, Jr. was a not so well-known inventor, but he... ...et (1977). Scientific Elite: Nobel Laureates in the United States. New York: Free Press Manning, Kenneth R. (1983). Black Apollo of Science: The Life of Ernest Everett Just. New York: Oxford University Press Massie, Samuel (1982). Cited in Barry Meier "Why There are So Few Black Chemists." Industrial Chemical News 3:1-6 Meier, Barry (1982). "Why are There So Few Black Chemists." Industrial Chemical News 3:1-6 Mozans, H.J. (1974). Women in Science. Cambridge, MA: MIT Press Pearson, Willie Jr. (1985). Black Scientists, White Society, and Colorless Science: A Study of Universalism in American Science. Milwood, NY: Associated Faculty Press Roscher, Nina M., and Cavanaugh, Margaret A. (1987). "Academic Women Chemists in the 20th Century: Past, Present, Projections." Journal of Chemical Education 64:823-827. Rossiter, Margaret W. (1982). Women Scientists in America: Struggles and Strategies to 1940. Baltimore: The Johns Hopkins University Press Young, Herman A., and Young, Barbara A. (1976). "Black Doctorates: Myth vs. Reality." Chemical Technology 6:296-299. Zuckerman, Harriet (1977). Scientific Elite: Nobel Laureates in the United States. New York: Free Press

Marketing Analysis on Google Inc Essay

With the objective of â€Å"To organize the world’s information and make it universally accessible and useful† (Google, 2012), Google expands its business to strive towards becoming the leader of internet-related provider, in particular in Internet research and advertising technology. The company has expanded nationally and globally, providing its search service in a large number of different languages and countries through its own unique strategy. The report starts with a discussion about the market Google is operating in, how Google smartly manages its internationalisation and globalization strategy according to its own market position in different stage. Followed by the comment on whether its diversification strategy appropriate across the whole international market. The report then will evaluate this strategy mainly focus on the aspect of the potential to damage its own brand, especially based on the case of their failure expansion in the Chinese market. Then the report will look at impact for the market as Google fully enter the Android market, Google’s business model in terms of reating revenue will be described and processed by the critique of whether the model would be sustainable in the long term. The report finally will define the market Google operate in and how it enters into android market will be explained in detail. Additionally, there are some recommendations provided in terms of its sustainable development through the whole report. ? Defining the market which Google Inc’ operates in? The market in which Google operates in is collaborative and interactive; Google has acquired and merged with different companies, which have given it a competitive edge over other firms. It recently acquired Motorola and this brought a lot of speculation as to whether it could handle the hardware business without any prior experience or necessary skills According to the case (Tangirala and Debapratim, 2012), Google had no skills in the supply chain, monitoring physical stock or achieving efficiencies. However such acquisitions have benefited Google because it has been able to have more reach as it can now target mobile users with the new hardware business. Other companies it has collaborated with are HTC and T-Mobile on implementing the Android platform. Competition The environment is also quite competitive. Having to face giants like Apple, Microsoft and Facebook means that Google has to be highly adaptable and maintain their market share by being more aggressive in their marketing strategies. (Tangirala and Debapratim, 2012), Google says that their acquisition of Motorola will be able to intensify the competition. Motorola’s purchase will fully bring Google into the mobile market as they will now have hardware for their operating system Android, Also Motorola will strengthen the patenting of Google as they have more than 17,000 patents in their name. Apple and other mobile providers might feel threatened by this move. (Rusli and Miller, 2011) Diversification More to this, Google has not focused on its core business of being a search engine rather it is diversifying and looking for new opportunities for growth. Google has expanded into other segments such as maps and Google scholar, in the communications section there is Gmail and an enterprise segment where cloud computing and Google docs are involved, social networking among others. This means that Google is not only able to reach a wider audience but that it is able to spread risks. Diversification means that in case one area of their business fails they have an alternative to rely on. (Tangirala and Debapratim, 2012) Innovation Google’s survival could be attributed to its highly innovative structure. It has a culture of being innovative and an atmosphere that encourages employees to bring new ideas and creativity. However, Google must keep on innovating in order to outdo their competitors and to keep at pace with the changes in the highly volatile global environment (Tangirala and Debapratim, 2012) Infrastructure Together with all the companies that Google has acquired, they also have data centers and servers which it uses to create its web presence and to store information. These infrastructures increase reliability and make information access faster. Google Inc’ had a total of 90,000 servers by 2010 and they invested heavily on technology this gives Google a good platform. Pg. 4 Some of it is virtual for example cloud computing. (Tangirala and Debapratim, 2012) ? What’s internationalization and globalization strategy? In which way Google is going? Internationalization strategy is a development strategy that enterprises want to offer their products and services outside their home country, it usually reflected in the form of greater existence in different locations around the world. That is why internationalization also refers as international expansion (Stephen and Karin, 2002). Internationalization strategy is a development planning during the process of internationalized operation and management, which is designed to give the assistance of improving company’s competitiveness and environment adaptability. Corporations have adopted this strategy view overseas market separately. They treat the markets differently due to various markets’ features. Globalization strategy refers to the procedures of global integration, which incorporate the international operations and markets into a united strategic entity (Stephen and Karin, 2002). Corporations that use this strategy are generally powerful multinational enterprises, they attempt to monopolize markets in their own industries. However, if using this strategy inappropriately, it is more likely to have a detrimental effect on the whole company. The merit of globalization strategy is that companies can concentrate their efforts in building competitive advantages by leveraging capabilities and coordinating activities through boundaries. Which like a double-edged sword, the demerit is that it is hard to coordinate between each subsidiary as well as between headquarter and subsidiaries, because each host country has their own business characteristics. According to the collected evidences Google tends to be relying on the globalization strategy. To begin with, as mentioned above, one reason for companies adopting a globalization strategy is that they want to monopolize the market in their own industry. Definitely, Google achieved this goal. In October 2011, Google accounts for 82. 4% of the worldwide desktop search engine market share. Furthermore, in 2008, Google shifts its international marketing structure form representation offices to Research and Development center, and then to partnerships with other enterprises, which reflected that Google gradually integrated the competitive advantages from the alliance partnership and improved its own capabilities (Ronen, 2009). In addition, Google has many R&D centers worldwide. For instance, if the software was R&D in Israel, this software is not only specialized in Israel market, but also launched globally by using different languages. Therefore it is clear that Google did not focus on localizing their products or services for different markets nowadays. Finally, globalization is focusing on building united competitive advantage. In order to keep its competitive edges, Google transfers and share outcomes of technology innovations within various R&D centers, and with alliance partnerships to connect the operation nd management activities from different counties and locations. Google’s retrieval from china, impacts upon globalization plan. According to the list of info-facts (2012), China is the second most powerful country in the world. And in Fleming’s (2010) report, â€Å"U. S. , China, and India will be the three most powerful countries in 2025†. These illustrate that China is a hugely influential nation around the world. Moreover, China has more than 500 million internet users (Efrati & Chao 2012), and the number is still increasing. China is a market which cannot be ignored. Google’s retreat from the Chinese market has definitely impacted upon Google’s overall global expansion strategy. Most of the Asian countries have strong regional relationship and China has a widely impact on them. As we all know, eastern countries are in high context cultures, but, Google is from a low context culture which is totally different from high context culture. Their ways of running a business are quite different. It seems that if Google cannot operate successfully in China, it cannot operate well in other Asian countries either, such as Japan and Korea. And this will deeply impact its global expansion strategy. As the picture (adapted from Chardonneau’s slides) shown in appendix 1, Asia owns the biggest internet market, and Google’s coverage in Asia is so weak. If Google still wants to achieve its global expansion strategy, it has to come into the Asian market and first of all, Google needs to solve the problem in China. In fact, Google’s quit in China offers its competitors a good opportunity to enter into the Chinese market. After all, not all the international companies are unable to handle the operation problems in China. Since Google announced its retreat, its market share has declined 5% and its biggest competitor in China, Baidu has increased by 50% (Powell 2010). Other internet companies like Microsoft, Sohu and Tencent where all benefit from this great opportunity which offered by Google (Powell 2010). Cultivating your competitors will obviously diminish your own benefits. More and more powerful competitors will absolutely hamper Google’s global expansion. In addition, they need to keep putting efforts to the beta test before they aunch any new products into new market, especially in the Asian market. It needs to customize it according to different market to satisfy local consumers. As discussed above, one of the main reasons why Google failed in the Chinese market was because it did not use ICP, which is a compulsory for all websites operating in China (Zhou, 2009). ? Diversification strategy working in the international market The multi-diversification strategy is generally appropriate a cross the whole international market. This strategy is being used in different markets, while the only difference is whether it more focus on direct-diversification or indirect-diversification that depends on the intensity of competition on the core products. Briefly, since 2004 Google’s endeavor mainly focuses on encouraging innovation by bottom-up through the whole company. It acquires innovative companies to diversify into new areas or to add value to existing technologies and services (Kotelnikov, 2012). From â€Å"personalized web†, â€Å"Google News†, â€Å"Website Optimizer† to acquire technology to put up online display and banner advertisements by buying out â€Å"DoubleClick†. Followed by the direct diversification, Google, starts to expand its new product line through indirect diversification strategy. For instance, Google enters the social networking space through launching â€Å"Orkut†, â€Å"Google Checkout† then was launched as a payment gateway for online buyers and â€Å"Google Chrome† which is a representor of a desktop browser, see appendix one. Firstly, in the current global market, Google’s diversification strategy take the development of its core products as a priority. It makes a great contribution on perfecting its core competency—search engine, which is the most profitable product. Additionally, it also increases the reputation of â€Å"innovation† for Google all over the world. Multi-products line adds more values for the consumers will become the main competitive advantages for Google in the long-term in the international market. Therefore, the benefit of diversification strategy is to protect current market share and attract potential customers by World of Mouth. Particularly, Google launches early nd often in small beta tests before releasing new products into the market, with many markets becoming more and more competitive as a result of new competitors from global or deregulated markets, those who innovate best will win in the future (Kotelnikov, 2012). Secondly, while even through the company put great efforts to add more value on its core products, the competitors also come up with substitute products, for example, â€Å"Powerset† from Microsoft and â€Å"Search Monkey† just launched by Yahoo attack the weakness of Google, providing a much flexible search engine. Google needs to add up more new product lines to create and exploit economies scope. In particular, â€Å"Baidu† whose market share in China is up to 78. 3%, while only 16. 7% of â€Å"Google’s Hong Kong Site†(Baidu, 2012). Google can use its direct-diversification strategy, which pays attention on internal growth of search engine to increase its market share in the market, which doesn’t have a strong competition, such as Australia. The indirect – diversification strategy should be used in the market that already has some strong competitors such as China, Korea. It is certain that the risk of this diversification strategy is there is a huge investment in the new businesses and the majority of the new businesses haven’t started making profit for Google. However, take current global market trend into consideration, the strategy will work in the long term in the international market. If we look closely at year 2009, revenue from ads on their sites accounted for 83% of the total. Compared to 2008, this item represented 90% of Google’s total income. Nevertheless, the growth rate of these â€Å"windfall† is, so far, relatively modest (Sebastian, 2010). Thinking of Google, what product stands out? But are there too many? Is Google too ubiquitous now is an arguable question in recent years? â€Å"I think that, ultimately, we do have too many products and we need to condense them,† Marissa Mayer, Google’s VP of Search, said Friday at the SXSWi conference in Austin (Matt McGee, 2011). According to the map of Google’s product in the appendix, Google products now covered in many different fields such as search engine, social network, music, mobile system etc. But there is people say † As Google Becomes More Ubiquitous, They Get More Sloppy † (Jeff Y, 2012) â€Å"Google is taking information from almost all of your Google services † (Tsukayama, 2012). It was very serious privacy issue and been intensely discussed. † Google makes its money by selling yourself; by knowing where you live, what videos you like watching, and your entire search and surfing history, Google sells targeted advertising to the tune of tens of billions of dollars per year. Selling you is 96% of Google’s revenue stream. ( Anthony, 2011). Google was not obligated to pay a fine for doing so but the brand was damaged to some extent. Google also faces the risk from failed product or services. â€Å"It comes down to having too many things going on at once. At Google, quality control is slipping. † (Jeff Y, 2012). For example, Google lunched Google Buzz in February 2010, it was considered a threat to Facebook and twitter but it’s been shut down very soon in November 2011 by Google because of the lack of users and the late show in the market compare with twitter. The failure of Google buzz damaged not only the real money but also the trust and confidence of consumers toward the brand. (Rob, 2010) Besides, with too many successful products, customers may lose what the brand Google really represents which is also a risk of brand damage. â€Å"We’re very aware that our business is based on the trust of users and if damaged then that’s the worst thing we could do. † The new privacy director said. (Google, 2010) But will all these factors really hurt Google? The answer is uncertain. As we can see from the Googleland map in appendix , Google’s main product is always the search engine and they use all the other products to support it. â€Å"Today, with approximately 70 percent domination of the global search market, the omnipotent, omniscient, omnivorous and ubiquitous Google keeps upping the ante to stay on top of the search engine game. â€Å"(Callari, 2012) Therefore some people argued that as long as people still use and trust the Google search engine, the Google brand will not be hurts seriously. Google’s foray into Android market, all around impact. In this section, we will focus more on Google’s capability after it has bought Motorola and gain access to becoming one of mobile phone providers with its own Android OS. After Google has bought Motorola, there are a few implications to mention here. First of all Google will be the owner of all patents from and therefore will be of a great support for Google when their mobile phone enters the market where Apple is a dominant player (Reisinger, 2011). During the launch of a new phone company is most likely to be sued by their competitor arguing over the originality of the phone. Therefore after having Motorola as a patent support Google may save a lot of money in this aspect. Secondly is that Google now has a capacity to create and manufacture their own mobile phone and tablet PC. The benefits of buying Motorola also extends to the field of hardware that Motorola has been in for sometimes, what Google has bought to it self is the hardware manufacturing ability, ranging from TV top box, internet TV to internet router and live stream (Bryant, 2011). Therefore again apple will have to be careful since now Google has a potential to fight Apple not just in the field of mobile phone but also as a TV top box provider i. . Google TV (Purdy, 2011). Thirdly it is not clear that when the new Motorola, Google phone is released, it will come with the newest Android OS or not. But move to buy motorolla to gain access to manufacturing capability can really affect Google’s android mobile partner. One clue to this argument is current news about Samsung, which has been Google’s main Android phone provider, has announced that its mobile phone in a short future will also feature the windows operating system (The Sydney Morning Herald, 2012). Although the news said it was all about Samsung providing more variety to the consumer, but it can also be thought of an uncertainty avoidance move by Samsung who might feel an aggressive move by Google coming into the hardware market. Perhaps besides Google and Motorola as the two winners from the incident, Microsoft surprisingly might gain benefit from this incident (Wortham, 2012). This move from Google is actually what Microsoft is hoping for because besides Google, the only well know non-phone maker operating system is the â€Å"windows 8† from Microsoft. The moment of changes to watch out for is the time that Google’s partners feel that they are indeed competing against Google instead of having Google as their partner (Wortham, 2012). Microsoft windows 8 here will then act as a preferable alternative operating system for those ex-Google’s partners to adopt. So what will happen in short-long run for the market? In the short run it will not change much because the majority of the mobile phone relies on Android OS. Breaking off partnership with the OS they rely on is really not a good idea in the short run. Also since by law after closing the deal that Android will still remain free for another five years (Waugh, 2011). In the long run the story may be entirely different. It is expected that mobile phone manufacturers may start thinking about an alternative plan according to Google’s moves. If Google still keeps its promise that buying Motorola is just for its own defense, then it is still a great idea to have such a big company as your support (Wortham, 2012). How does Google create revenue? To scrutinize the business model of Google Inc, one impressive feature in this model is that Google offers free resource to the end user. Analyzing the reasons behind it, Google’s philosophy is to share information universally and make it accessible globally (Google, 2012). Thus, the characteristic of free is a necessary catalyst which accelerates Google to become the largest search engine company around the world. By doing this, advertisers have become the main income rather than the end users.

Predict human behaviour Essay

Dissonance theory accepts that we have these inconsistencies and basically says as humans we strive to smooth out any inconsistencies. This theory is best explained with an example; Jenny works everyday but today her sister is going shopping and has asked Jenny if she would like to come. Jenny should go to work and does. Jenny’s knowledge that she is missing out on the shopping trip is known as a dissonant cognition, whereas the knowledge that she has come to work and is earning some money is a consonant cognition. Her dissonance will increase even more if the trip is to an out-of-town shopping complex as opposed to the small local centre. Individuals do not want to have dissonant cognition therefore try to reduce it. Jenny can do this in a number of ways; firstly, she can keep telling herself about the extra money she is earning and perhaps convince herself that she had a pleasurable day at work. She could also reduce the dissonant cognition by telling herself she would have only spent money on things she cannot afford and doesn’t really need. Consonant cognitions justify a persons chosen action and the greater the benefit of something, the greater the justification and the lower the state of dissonance. If however the benefit of the consonant cognition is only small then the dissonance will increase. Festinger and Carlsmith (1959) tested this theory by getting subjects to perform really dull tasks for an hour then asked them to tell the next subjects that the tasks were rather interesting. Subjects were offered either $20 or $1 for lying. Festinger and Carlsmith were interested in how the subjects felt after telling the lie. According to dissonance theory their feelings should depend on the amount of money they were paid. Subjects receiving $20 should feel little dissonance because the larger amount of money justifies lying. The subjects who received $1 should feel greater dissonance because the money didn’t justify lying and these subjects would try and convince themselves the task was in fact quite enjoyable, in order to reduce dissonance. Festinger and Carlsmith found subjects in the $1 condition reported a more favourable attitude towards the task, which is consistent with the original predictions. Bem (1967) suggested that a person’s behaviour is what shapes their attitude, for example (to quote Bem) ‘since I eat brown bread then I must like brown bread’. This logic could be linked with Festinger and Carlsmith’s study because if the second lot of subjects were told the tasks were interesting then they would take this opinion on board and actually find the tasks interesting. Assimilation-Contrast Theory (Sherif and Hovland, 1961), this suggests we people favour their own attitudes and if a person comes across another person with an attitude relatively close to their own then they perceive it to resemble their own attitude more than it actually does (this is the ‘assimilation’ part of the theory) and they will evaluate it in a more positive way by seeing it as fair. Basically this suggests people are biased when it comes to their attitudes because people will accept anything that resembles a similar attitude to their own. Attitudes which had less in common with their attitudes would be rejected and seen as unfair (this is the ‘contrast’ part of the theory). This is mainly because assimilating attitudes is much easier than trying to accommodate new attitudes. The theory of reasoned behaviour (Fishbein and Ajzen, 1975) suggests that subjective norms (which are beliefs about what is appropriate behaviour in a situation) and attitude towards the behaviour (based on expectancies and values) suggest a behavioural intention which then predicts behaviour. The definition of attitude and intention in this context is very similar and doesn’t define in strong enough terms exactly what the intentions derived are. All this evidence shows varying approaches towards the attitude-behaviour link, some in support of attitude predicting behaviour and some against it. To say that attitude has three main parts which are highly correlated draws up too many contradictions to conclude it as the best theory, the single model provides more scope to address these contradictions but dissonance theory which suggest we will have inconsistencies and will just strive to balance them is a much more realistic proposal of how attitude links with and predicts behaviour. The evidence shows that there is a link between attitude and how it can predict behaviour but it is not to the extent that you can say it predicts a person’s behaviour every time in all situations. References * McDougall, W. (1960) an introduction to social psychology 23rd ed. London New York. Methuen, Barnes & Noble. * Mills, J. (1969) experimental social psychology. New York London. MacMillan, Collier-Macmillan * Ajzen, I. (1980) Does understanding a persons attitude help us to predict their behaviour?

Media s Influence On Media Essay - 1176 Words

As media becomes more and more common and advanced, we tend to spend ample amounts of time using and obsessing over the newest media. To me, media is defined as the source that the majority of the public uses to get information from. One type of media includes print media, such as newspapers, books, and magazines. Other forms can fall under the electronic category, such as television, social media, Internet, and cell phones. Our society relies on media to obtain political information, current events, and even help us pass time while playing video games. After doing my monitoring over a 72-hour span, I realized that I tend to spend a lot of time using the media throughout my day for various reasons. The dates that I decided to do my media time stamp on were Saturday, September 24th through Monday, September 26th. There were a couple reasons why I decided to do these dates. One being because I wanted to see if there was going to be a different pattern in my media use during the weekday versus my use during a weekend, so I had to at least have one weekday included in my media time stamp. Second, I had two birthday parties going on that weekend and those events might have altered my normal usage. Lastly, the debate was on that following Monday and I knew for a fact that I was going to use the most amount of media usage that specific day due to the history in the making. The main forms of media I saw myself using the most were electronic media and the newspaper. My cellphoneShow MoreRelatedMedia s Influence On The Media1637 Words   |  7 Pagesdisplayed in the mass media is conditioned by wealth and power, so as a result of the concentration of power and the official censorship done by the government and corporate sources; the media follows the ideas of the elite. 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According to media scholar Jean Kilbourne,â€Å"the average American is exposed to over 3,000 advertisements a day and watches three years’ worth of television ads over the course of a lifetime† (back cover). It is all around us, from the shows we watch on television, the music we listen to on the radio, and to the books and magazines we read each day. Media is the numberRead MoreMedia s Influence On The Media Essay1172 Words   |  5 PagesMass media has a very influential part in today’s society. Consisting of radio broadcasting, books, the Internet, and television they allow information and entertainment to travel at a fast pace as well to a vast audience. This vast majority of information can easily manipulate and or persuade people to have certain stereotypes on specific genders. TV commercials are one of the most influential structures in the media. Looking back 20 to 30 years, stereotypes were clearly welcomed on TV and in

The Reality Of Reality Television - 2912 Words

This paper will attempt to describe the television genre, Reality TV; in terms of its historical, sociopolitical and industrial context of its time as well as its meaning and significance from the year 2000 onward. It will also discuss how the genre of Reality TV establishes its media practices in terms of production and consumption. The â€Å"reality† in Reality television can best be understood as a social construction, one that uses purportedly unscripted dramatic or humorous situations featuring ordinary people instead of professional actors that create a form of entertainment to viewers. There are ten sub-sections that compose reality TV; competition/game shows or dating shows, documentary style shows, hidden camera shows, hoax shows, renovation shows, self improvement shows, social experiment shows, supernatural and paranormal shows and talk shows. Reality TV is one of the most highly ranked viewing genres in television boasting a huge personality with a diverse audience . 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